Customizing the QR code design

The default black-and-white QR code looks serious but says nothing about your brand. You want to customize it without risking making it unreadable.

Step by step

1. Open the code's page then click "QR code design".
2. Pick colors for the modules and the background.
3. Pick a shape for the modules and for the eyes.
4. Add a frame if you like, with a call-to-action text of 32 characters or less.
5. Check the preview and the absence of a contrast warning, then click "Save".

The settings available

Module shape offers five styles: square, rounded, dot, diamond and classy. The eyes, the three big squares at the corners of the code, have their own shape (square, rounded, circle, leaf) and can take a different color from the rest. Error correction (M, Q or H) sets how well the code keeps reading even if partly damaged or covered by a logo: the higher it is, the more damage the code can absorb, at the cost of a slightly denser pattern.

The frame adds a label, a bubble or a band around the code with a short text (32 characters max, for instance "Scan me"), useful on a printed piece to make clear it's actually a QR code to scan.

Watch the contrast

Always keep dark modules on a light background. If you pick colors too close to each other, Scanolo shows an insufficient-contrast warning: in that case, most phones will struggle to read the code, especially in bright light or from a distance.

Frequently asked questions